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From €0 to €100 000 in under 12 months
Project type
E-commerce, web, digital marketing, branding, content creation, consulting
An e-commerce brand launched from scratch.
No audience. No brand equity. No historical data.
Under 12 months later:
• €103,183 in total sales
• 2,756 orders
• €36.84 average order value
• 2.17% conversion rate
⸻
THE CHALLENGE
The niche was competitive.
The product was not unique.
Margins were standard.
The real challenge was:
"How do you transform a simple product into a scalable revenue system?"
Most brands focus on traffic.
We focused on architecture.
⸻
THE STRATEGY
Instead of chasing product trends, we built:
• Funnel architecture
• Engineered bundles
• Psychological value stacking
• Upsell sequencing
• Post-purchase reinforcement
This wasn’t about “finding a winner”.
It was about designing inevitability.
⸻
THE OFFER
We didn’t increase traffic first.
We increased value per visitor.
• AOV stabilised at €36.84
• Conversion rate maintained at 2.17%
Instead of pushing harder on ads, we extracted more per customer.
⸻
THE PERFORMANCE
Traffic diversified early.
• Instagram generated: €11.4K
• Google Search: €4.6K
• Email: €2.8K
Platform dependency was reduced.
Stability increased.
⸻
THE RESULTS
• €136,690 gross sales
• €101,231 net sales
• €103,183 total recorded sales
From zero to six figures.
In under 12 months.
⸻
THE APPROACH
No single lever created €100K.
It was the compounding of:
• Product positioning
• Offer structure
• Conversion psychology
• Funnel sequencing
• Data iteration
In brief, system over product.
⸻
THE MEANING
If your store is stuck:
The issue may not be traffic.
It may be architecture.
At WEB+, we don’t just build websites.
We build revenue systems.